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Host : Tom Tubergen
As a small business owner or manager, have you ever felt overwhelmed or bombarded with an ocean of information coming at you from all directions? It's not just you. Companies like General Motors have massive amounts of information at their disposal, but still spend millions trying to determine which parts of it are relevant to them.

Here's how you can sort out the relevant information in your professional life without spending the big money: now you can listen to the new Your Competitive Advantage every week on TalkZone.

Your host, Tom Tubergen, filters through all of the information in search of two things..."Here's what you need to know, and here's why it's important to you". The show features regular guest speakers with expertise in various aspects of running a business and we look for any angle that will give our business a competitive edge.
Recent Episodes
 

Using Your Competitive Nature
Tom is joined by Ken Pasch from the Smeal College of Business at Penn State University, who is an expert at training business owners and executives and they discuss how we can use our own personal competitive nature as leaders and business owners to gain a competitive advantage in our business world.
 

Business Technology Solutions
On this edition, Tom welcomes Chris Mentch, owner and founder of Mentch Consulting, and they discuss how the average business owner can implement technology solutions as a competitive advantage. Plus Robert Moment, CEO of the Moment Group discusses how to offer exceptional customer service.
 

How to Successfully Market Your Products and Services on the Internet
On this edition, Tom Tubergen brings you part two in his series about marketing and selling your products or services. In this episode, Tom welcomes back guest expert Dr. Jed C. Jones from Jed C. Jones Consulting, Jed discusses how to optimize your website and website sales to achieve a competitive advantage.
 

How to Price Your Products and Services
This edition marks the first in a series about marketing and selling your products or services. This week, Toms guest expert is Dr. Jed C. Jones from Jed C. Jones Consulting. Jed will discuss how to successfully market your products and services, both offline, and interactively on the internet.
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